Eat Drink Flash: Impactful And Inventive Methods For E-commerce Photography

Have you ever found yourself in an online store all because of a beautiful image that showed up in your Facebook feed? This is the power of E-commerce photography. Although there are a number of things an e-commerce retailer depends on to obtain success in their business like sourcing the product and selling it, it is vital for e-commerce retailer to create content and imagery to boost the sales of their product.

This may not be easy if you are not experienced in the field, fortunately at EatDrinkFlash we understand the crucial role photography plays in either making or breaking your website, so we help businesses every step of the way as they set up or upgrade their online stores.

We gather our top-quality equipment and prepare the products and items to photograph. This includes cleaning, determining the lighting and testing for reflections. This is the most important part of our shoot since the better the product looks – the better the final photographs. We invest time in planning our shoot and in thinking about how exactly we want to present your product. Next, we make sure the backdrop, lighting, angle and props are all in place and the client is happy and satisfied with the choices as well as the final result.

Being organized lets us speed up the process and allows us to be more efficient. Our productivity ultimately makes our e-commerce photography service one of your most impactful sales tools.

So, if you are an e-business or planning to launch an e-store, be sure to contact EatDrinkFlah, we will not only provide you with beautiful photographs but an inspiration and a style that correctly illustrates your product and business.

Being in the photography business for nearly 15 years now we understand how to attract the right customers. We are consistent throughout the photoshoot and have a clear idea of the style and method to produce good quality content.

We are dedicated to our work and with our expertise in the business, we can assure you that with the high-quality images we take, your e-commerce business will witness a dramatic increase in sales. It will also enable you to build a relationship of trust with your customers by being 100% authentic. Work with us and have a successful year of business.

Eat Drink Flash: Creative and Expert Commercial Photographers To Help Your Business

Eat Drink Flash is an established commercial photography business, based in London and surrounding areas. With nearly 15 years of experience in film and photography, we provide the best service in the city. We have worked with many famous brands like Autograph Hotels, JLL, Pret-A-Manger and many more. EatDrinkFlash is a business that aims to depict the deliciousness of a dish through its exceptional photography. Since Maini, the top photographer, is highly skilled in her field, with a background in Physics and MA in Photography from Goldsmiths, University of London, she understands the technicalities of capturing an impressive photo. In addition to that our in-house team of creative stylists, photography assistants and copywriters are all equally talented.

Businesses choose us because of our technical proficiency. We understand there is a lot of creative and technical decisions involved in commercial photography and good photography is all about good lighting and composition. It may seem straightforward, yet celebrated food photography isn’t just snapping pictures on your phone. There are a set of rules that need to be followed to capture those stunning images that not only have exquisite colours, textures and shapes but are successful in acquiring the attention of your customers.EatDrinkFlashrecognizes the implication of a photo that not only looks good but one that is able to capture the essence of the brand. Our expertise in photography helps businesses become noticeable and successful in attracting the right audience.

Our services are not limited to food and beverage photography, you can contact us for your e-commerce needs, interiors photography, videography or if you need social media management services. We provide everything businesses need to boost sales, and we work hard to ensure the final results and services are of a high standard and quality. The proof of our dedication is in the trust that big brands like Ballie Ballerson, Faberge Jewellery, Pret-A-Manger have placed in us and chosen us to photograph their brand. In addition to that we also have had our work published in various adverts, packaging, social media channels, websites and magazines.

At EatDrinkFlash we are trained to take into account the position of the subject and the correct frame for maximum interest and impact to get the best shot. So, if you are a food business who wants to highlight your most popular dishes to tempt your customers, you need the professional photography service of EatDrinkFlah. Since only an expert food photographer like EatDrinkFlash would know how to analyze the features of a dish that makes it unique, tantalizing and attractive. We will photograph your products or food in a way that showcases their essential elements to perfection and accurately captures the flavor of the dish. We use only the best quality equipment, and for us, client satisfaction is of utmost importance. Which means that the shoot is not over until the client is fully content with the outcome. On location shoots is our forte so if you can’t make it to us then EatDrinkFlash would come to you. In this way you will be able to personally witness the passion and drive of Maini to get that perfect shot.

At EatDrinkFlash we are only interested in capturing photographs that have an impact that’s beyond being entirely visual. The final photograph will definitely communicate with your sense of taste as you will begin to salivate. We intend to highlight the natural beauty of food, making it more tempting and appealing to the customers. This ultimately helps the food businesses increase their customer base.

However, if you are a business that wants more than just drinks and food photography, then don’t look any further; EatDrinkFlash is the answer to all your business-related queries. We will work together with you to create the perfect brand image that is ideal for your business. Aside from food and drinks photography, we offer product and interiors photography. we realize that great photography is fundamental for every business or brand and for that reason we ensure that we include all services that you would possibly require. You can be assured that we will help you build a more consistent brand identity by creating photos that truly reflect the elegance and ambience of your restaurant or hotel interiors.

Contact us today or visit our website eatdrinkflash.co.uk to view our work and read how other customers have reviewed us. 

Not just photography but also strategic development for your business

When you think of a photographer you probably don’t think of someone who can work on the strategic development of your business.

After all, photographers are creative; artists who can tell a story in pictures. What do they know about how to grow a business?

Well, perhaps more than you might imagine.

Strategic development for business

Having a brand strategy is vital for business owners wanting to grow their audience and increase sales. Without a coherent approach, you are wasting time, money and unable to focus on the right activities that make the difference.

I’d like to tell you about a recent client who came to me for some food photography. 

No problem. It’s one of my favourite types of photography but my qualifications and experience in business mean I can do so much more than your pictures.

Photographers are artists which means they think creatively; it’s all about the aesthetics, the visual captivation. Business coaches are strategists which means they think about development and growth. Putting the two together, working with the client in both an artist, yet structured and focused way leads to greater things.

Here’s what my client said:

‘I met Maini firstly as a photographer on a photoshoot for our restaurants in London. My first impression was that she was very organised, creative and passionate. Since our first photoshoot, we’ve started working more closely together and I’ve come to see that she has a lot more to offer than being just a photographer. She’s taken over our social media and creative side of the business. With her creative and strategic input, we’ve launched our own range of sauces, which is already selling well.

On a personal level, I really enjoy working with Maini, mostly because she’s a go getter and she pushes me to be better all the time. I feel there’s nothing I can’t do with Maini by my side as an extended part of our team / family. Thank you, Maini!’

This client was looking to expand her business by adding more restaurants, but I saw an opportunity for her to create a brand-new income stream in retail. Together we created the packaging and visuals for her cooking sauces, based on recipes that she used in the restaurants and these are now being sold online and in-store. Sales are beyond expectations already.

My extensive network of business contacts also means you can make the best connections for graphic design, website development, copywriting and many other services to help your business flourish.

Tips to capture food images for Instagram

If you are fond of photography, then food photography is considered to be the best career opportunity for them. To make the food photograph attractive, you need to consider some of the tips. Here in this topic, we are going to talk about the tips and techniques to capture food pictures to upload on Instagram in detail.

In the modern era, due to modern technology, many individuals depend on social media for business purposes or for entertainment purposes. People upload a plethora of videos and photographs on Instagram which attract the eyes of viewers. So if you want to capture an attractive food image for Instagram then you have to consider some valuable tips.

Some of the valuable tips for capturing attractive food image for Instagram:-

For attractive food photography, there are some of the tips available for food photographers:-

1. Make sure you should focus on the food:- The first and foremost tip is that one should pay attention to the center of the food. You should place your camera or mobile phone at one point to avoid shaking the camera and focus on a point which is near to the center of the dish.
2. Ensure the composition of an image:- You should compose your food image as per your wish so that it looks attractive. Nowadays, Instagram accepts vertical and horizontal images. If you want to upload the picture on Instagram then you should click the picture either in a horizontal view or in a vertical view. You should take a moment to frame the image and acts as a food stylist while capturing a picture.
3. Use of filters:- Nowadays, Instagram supports ample filters in stories as well as in feed. Once you click the picture then you should use the filter in order to enhance the beauty of the picture. Filters change the complete outlook of the picture and make the picture attractive.
4. Capture in natural light:- Natural light permits for shade in your photo which is not possible through smart phone’s flashlight. You should capture the picture under natural light which is coming from the window of your home without the use of a flashlight. If you click the picture in natural light then it enhances the beauty of the picture and looks real.
5. Capture from the phone’s camera:- You should capture an image through the phone camera rather than the editing camera application or from Instagram. Once you clicked the photograph from the phone’s camera in natural light then you can perform modifications in the original photograph as per your requirements by applying filters and insert frames to enhance the beauty of the picture.
6. Shoot from distinct angles:- You should not stick to the one position while capturing the photograph. You should click the angles from different angles like you can capture the image from the top or from the side angle also.

Tips To Take Good Food Photos and Some Common Food Photography Issues

What is passive space in food Photography?

Passive space technique is the same as that of negative space which allows managing the food in a better way. It means being in an inactive space around the main subject. It means it complements the main subject in a subtle way. In this topic we have mentioned in detail about passive space.

When we look at the shots of dishes or our favorite food item it looks mouth-watering but how does this happen? Well, certain techniques are used to get the best shot. It is the experience and memories that help in strengthening the link with food photography. The subtle yet powerful design and composition is something which makes a lot of difference.

One of the techniques is negative space which not only creates the main product to stand out but it looks more appealing.

Negative space

Most of the photographers are aware of the negative space which is linked with neutral, white, or empty space within the image. Reasons to opt for negative space are:

• Emphasize the main subject
• Create harmonious and interesting compositions
• Add scale, context, and shapes a story

Importance of Passive space

• Passive space is something that every food photographer in London is using. This concept is akin (similar) to negative space which means around the main subject space is empty.
• Inactive space means not taking part in competing with the main subject based on its size, shape, contrast, or color but in a subtle way completing the main subject.
• Passive space can be something like within the shot bowl is placed without any distraction or simply keeping the linen. This way it helps the overall subject to be present in a better way and focus on the colors, textures, and shape.

Creating Passive space

Here we are not saying that one is better than others but you need to think upon how you can create the elements looks attractive by taking the different shots as food photography. To create the shot look powerful and interesting you can try some of the given examples:

Top Examples

• Neutral linens, or ruffled linen background with the addition of texture but the shot needs to be passive.
• Neutral or white bowls or plates.
• Glass jars. Add some water for extra interest
• Outside the frame shadows from props are sitting
• Cutting boards, neutral placements, trays, paper or even newspaper
• Silverware or neutral cutlery

The textured background will help in attracting more customers when the large apertures are blurred. If any point you feel like you are facing a problem or something is not giving you the best shot then you should take the help of professionals for better understanding.

Tips to Create Moody Food Photography Lighting

Photography is the art of capturing the moments and the beauty of objects. Food photography is one of the fields which is popular nowadays and under this photography, the photographer captures the images of different food items for the menu of the hotels, recipe books or for the magazine.

What do you mean by food photography?

Food photography is an art in which a still life photography technique is being used to develop the eye-catchy still life pictures of the food as it is a specialized field of business of commercial photography because the commodities that are used in recipe books, magazines and on the advertisements. One of the famous food photography London is British cuisine by one of the famous food photographer London.

If you are having an interest in photography then it will be a good career opportunity. If you are fond of photography then you may have creative ideas .

SKILLS WHICH SHOULD BE NEED TO BECOME A FOOD PHOTOGRAPHER?

• If you want to become a proficient food photographer then you may know marketing skills and good interpersonal skills which help you to become an expert in such a field.
• You should know the latest innovations such as knowledge of hardware and software for electronic image handling, resizing and printing.

How to Create Directional Moody Natural Light at Home

Directional natural light means light which can be appeared in a picture that is obtained from a particular direction or the light source and the shadows pay attention to that light from where it is coming.

If you want to capture the directional moody light for shooting then you have to block a few light streaming that is coming from windows. You may perform this task by using a large black core to cut two-third of light.

Blocking of 2/3 of the natural light

If you used negative fill to cut the 2/3rd of natural light then the left 1/3rd of the light which is coming from the window is allowed to set in the middle to pass the light on to your set. Here you are supposed to perform blocking of 2/3rd of the light.

Using Negative Fill to minimize light reflection

You have to set a black fill card on the corner of the set. So that it allows you to block the light which is bouncing the white walls or occupying your shadows. Your subject should be approximately 2m away from the light source.

Use of Speed Light for Natural Food Photography

To recreate the same lighting, you had to capture a shot with the help of natural light by using Speedlight.

Placement of Speedlight:-Setting of the speed light in the same way like the natural light comes from the window.

Placement of Diffuser:- Setting of a diffuser in a straight way in between the subject or from the light source.