When you think of a photographer you probably don’t think of someone who can work on the strategic development of your business.
After all, photographers are creative; artists who can tell a story in pictures. What do they know about how to grow a business?
Well, perhaps more than you might imagine.
Strategic development for business
Having a brand strategy is vital for business owners wanting to grow their audience and increase sales. Without a coherent approach, you are wasting time, money and unable to focus on the right activities that make the difference.
I’d like to tell you about a recent client who came to me for some food photography.
No problem. It’s one of my favourite types of photography but my qualifications and experience in business mean I can do so much more than your pictures.
Photographers are artists which means they think creatively; it’s all about the aesthetics, the visual captivation. Business coaches are strategists which means they think about development and growth. Putting the two together, working with the client in both an artist, yet structured and focused way leads to greater things.
Here’s what my client said:
‘I met Maini firstly as a photographer on a photoshoot for our restaurants in London. My first impression was that she was very organised, creative and passionate. Since our first photoshoot, we’ve started working more closely together and I’ve come to see that she has a lot more to offer than being just a photographer. She’s taken over our social media and creative side of the business. With her creative and strategic input, we’ve launched our own range of sauces, which is already selling well.
On a personal level, I really enjoy working with Maini, mostly because she’s a go getter and she pushes me to be better all the time. I feel there’s nothing I can’t do with Maini by my side as an extended part of our team / family. Thank you, Maini!’
This client was looking to expand her business by adding more restaurants, but I saw an opportunity for her to create a brand-new income stream in retail. Together we created the packaging and visuals for her cooking sauces, based on recipes that she used in the restaurants and these are now being sold online and in-store. Sales are beyond expectations already.
My extensive network of business contacts also means you can make the best connections for graphic design, website development, copywriting and many other services to help your business flourish.