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We Make You Fall in Love With It! – Product & Lifestyle Photography

Product photography is ideally essential in the commercial sphere, particularly in the manufacturing and retail fields. Its application ranges from groceries (supermarkets), product displays (websites, billboards) and manufacturing plants.  

Similarly, Lifestyle Photography is an important aspect in the commercial sector as it serves as a powerful weapon in attracting potential clients through the compelling nature of a product.  

What is Product Photography?

Product photography is a field that involves shooting and developing realistic and attractive pictures in a way that entices customers and captures potential buyers.

Through various skills and techniques, Product Photography in London showcases a product in its best appearance without misleading buyers.

Where is Product Photography Applicable?

Product Photography is both applicable to online and offline advertising in the following areas;

Billboards

Brochures

Catalogues

Company Websites & Blogs

Magazines; i.e. lifestyle

Shopfronts

Online Ads

TV Ads

Simple, Yet Crucial Product Photography Process

Background Set-up

Product Set-up

Lighting decisions

Type of Camera

Photo processing

Benefits/Advantages of Product Photography

Aids in portraying the actual value of a product

Makes advertising interesting & effective

Strengthens brand identity

It’s quite appealing in the contemporary world

Though product photography is a basis for product advertisements, high-quality images make product photography more productive, according to the best product photographer in UK. Focusing on showcasing the product specifications is essential for driving your point home.

Lifestyle Product Photography

A professional lifestyle product photographer generally focuses on illustrating all the vital product features in an image by putting the product in context. The main target of a photographer is obtaining an image that can communicate a million positive words about the brand to the public.

This is supported by numerous studies that indicate that individuals have a bigger capacity of recalling images by 80% compared to the read content.

Therefore, lifestyle product photography is highly significant in capturing cosmetic products, accessories like luxurious watches, necklaces, earpieces, and footwear among other products.

Editorial Photography

Editorial photography is like adding life to the captured images. It is highly vital for publication purposes in lifestyle magazines, newspapers, blog posts, online shopping websites, fashion, and vacation/travel magazines. According to Maini London, an extraordinary editorial photographer, editorial photography is a walk over once you master the fundamental tips of developing lively pictures. It is actually fun and commonly utilized to illustrate a story.

When it comes to editorial photography, Maini stresses that it is a combination of lifestyle, fashion, and imagination.

 

 

Food Photography- It Makes a Bigger Difference than You Can Imagine

Vividly, not every dish is worth being captured or being paraded on social media, but there are dishes that will certainly trigger you to take a caption at whatever cost. However, one must be mindful of the picture he or she desires to post on social media as it can either cause humiliation or attract more viewers.

According to studies, posting attractive food pictures is one way of stimulating appetite in customers. Generally, this applies to restaurants, bars, hotels, and blogs.

Commercial Food Photography

According to the best eat photographer in UK, commercial food photography requires skills and experience in order to complement the writing and also promote the business. Here are a few factors to consider during food photography;

Use flash where necessary
Aim at creating something unique
Be Quick
Aim at creating a natural image

Commercial Eat Photography in London is ideally suitable for a wide range of services. Whether to promote restaurant or hotel services, food (eat) photography makes every food aspect better.

 

Drink/ Beverages Photography

There is nothing more inspiring in drink photography than shooting and developing a unique and a natural glass of margarita. Hey, it’s not only about the margarita, but a variety of quenching cocktails, like punches, daiquiris, and Tequilas.

As per the best drink photographer in UK, creating an organic image is something that will make a difference in your work. Shooting beverages require style, though some may prefer talent. However, not all food and drink photographers have that talent, but experience and love improve every aspect of drinks photography. 

Shooting beverage photographs, commonly used in bars, beer cafes, restaurants, and other drinking spots require extra techniques and style to stimulate an actual desire to request for a drink or to depict the power in that glass of wine of quenching one’s thirst.

How to Shoot Beverages

Did you know that just pouring water into a glass showcases a certain level of skill and style? You may not know that, but the best drink photographers are aware of that. Well, when it comes to shooting beverages, here are the simple steps that will alter your results for the best!

What’s the Style?

Your glasses, the nature of drink, and the entire setting aid in creating the desired style for your beverage. To create a natural appearance, aim at balancing the background items.

Lighting Decisions

Are you opting for natural light or modified light? In order to create more dramatic shadows, a reflector may not be used, but some others may require a lightbox and a foam core reflector.

Garnishing

When it comes to Drink Photography in London, a little bit of garnishing is extremely essential. By embellishing salt, ice cubes, lemon peels, and slices into your photo will make it natural and organic.

 

Flash Photography & Why It Matters

A flash can be described as an electronic flash unit discharging a given amount of light during shooting or the flash of light produced during shooting. Apart from illuminating the scene, flash also helps in capturing fast moving objects that can make a difference in your image and as well alter the quality of your photo.

Flash photography can also be termed as high-speed photography basically because the photographer can capture even the tiniest particles of an image such as the powder, smoke, and raindrops in the air. This aspect enables the addition of livelihood and naturality of an image.

The extraordinary benefits of flash as per the best flash photographer in UK accumulate as one gains more experience and skills. As you utilize the additional light, you are able to freeze the action and capture the once-impossible scenes.

In addition, you are able to mimic studio light and capture images at any time, not forgetting the option of lightening and darkening the ambient exposure by increasing or reducing the shutter speed and yet maintain the same aperture.   

Flash Photography For Food & Beverages

Using flash during food and beverage shooting is an amazing aspect that every photographer must try out. Commercially, flash photography in London has a wide application such as hotels, restaurants, bars, food websites, and magazines.

Utilizing flash photography as you shoot beverages helps you capture every single detail of the image; such as the splashes and the natural motion of the beverage. In the same way, you can freeze the image at any moment you want.

 

Raw Food Photography

In the current era, a number of us prioritize our health through a number of ways, and eating healthy is one of them. In that way, picking out the freshest and best looking fruits and vegetables at a grocery store isn’t compromised at any bit.

However, how do we know that a certain grocery shop or supermarket has the best fresh vegetables we need? That can be through raw food photography.

What is Raw Food Photography?

Maini, the best raw photographer in UK generally describes raw food photography as an art and science of capturing fresh and unprocessed foods in a way that depicts their naturality, freshness, and nutrients. Raw food photography is mainly required in advertising products, ingredients, and raw foods commonly sold in bazaars, grocery stores, and supermarkets like Aldi, Waitrose, Hello Fresh, M&S, and Subway.

Raw Food Photography in the Commercial Sector

Ideally, RAW Photography in London has a wide application in the commercial sphere, not forgetting its significance in other developed countries. Multinational grocery retailers like Tesco, Sainsbury’s, and Lidl are some of the famous stores that utilize raw photography to showcase their products. Raw photography encompasses a wide range of raw foodism that includes fresh vegetables, dairy products, fruits, seafood, meat, and seeds.