Product&lifestyle

Product & Lifestyle photography

We Make You Fall in Love With It! – Product & Lifestyle Photography

Product photography is ideally essential in the commercial sphere, particularly in the manufacturing and retail fields. Its application ranges from groceries (supermarkets), product displays (websites, billboards) and manufacturing plants.  

Similarly, Lifestyle Photography is an important aspect in the commercial sector as it serves as a powerful weapon in attracting potential clients through the compelling nature of a product.  

What is Product Photography?

Product photography is a field that involves shooting and developing realistic and attractive pictures in a way that entices customers and captures potential buyers.

Through various skills and techniques, Product Photography in London showcases a product in its best appearance without misleading buyers.

Where is Product Photography Applicable?

Product Photography is both applicable to online and offline advertising in the following areas;

Billboards

Brochures

Catalogues

Company Websites & Blogs

Magazines; i.e. lifestyle

Shopfronts

Online Ads

TV Ads

Simple, Yet Crucial Product Photography Process

Background Set-up

Product Set-up

Lighting decisions

Type of Camera

Photo processing

Benefits/Advantages of Product Photography

Aids in portraying the actual value of a product

Makes advertising interesting & effective

Strengthens brand identity

It’s quite appealing in the contemporary world

Though product photography is a basis for product advertisements, high-quality images make product photography more productive, according to the best product photographer in UK. Focusing on showcasing the product specifications is essential for driving your point home.

Lifestyle Product Photography

A professional lifestyle product photographer generally focuses on illustrating all the vital product features in an image by putting the product in context. The main target of a photographer is obtaining an image that can communicate a million positive words about the brand to the public.

This is supported by numerous studies that indicate that individuals have a bigger capacity of recalling images by 80% compared to the read content.

Therefore, lifestyle product photography is highly significant in capturing cosmetic products, accessories like luxurious watches, necklaces, earpieces, and footwear among other products.

Editorial Photography

Editorial photography is like adding life to the captured images. It is highly vital for publication purposes in lifestyle magazines, newspapers, blog posts, online shopping websites, fashion, and vacation/travel magazines. According to Maini London, an extraordinary editorial photographer, editorial photography is a walk over once you master the fundamental tips of developing lively pictures. It is actually fun and commonly utilized to illustrate a story.

When it comes to editorial photography, Maini stresses that it is a combination of lifestyle, fashion, and imagination.